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August 2015

Dry/Clean Initiative

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In the spring of 2016 I assisted the production of a video promoting The Dry/Clean Initiative.

A partnership between advertising agency Leo Burnett and charity Action Addiciton, The Dry/Clean initiative aims to take unclaimed clothes left in dry cleaners and distribute them to recovering addicts around the UK; the goal to improve employment prospects, making the recovering addicts more presentable in job interviews.

My role on this production was to create a shot list, assist camera, scout locations, direct casting and edit the footage.

https://www.youtube.com/watch?v=fmEW2yiaziU